Friday, September 04, 2009

Phone Call Tracking Via Google Analytics

ClickThrough Marketing, one of the UK's fast-growing Internet marketing and search engine marketing companies, has announced the launch of an add-on module for Google Analytics that allows you to track phone call conversions from any source including Pay Per Click, natural rankings, forums, banners, affiliates or any online advertising channel.

Launched as a free service to current clients, the system allows marketers to track phone calls made from a Website and display them in Google Analytics as a "conversion" alongside other conversions like sales, enquiry forms and e-mail subscribes, helping you make informed decisions based on the real Cost Per Acquisition each campaign is delivering.

The call tracking module can show the geographical location of callers, and offers free call queuing, missed call alerts via Email/SMS, free voice mail and customised messaging.

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