Sigma Micro, an Indianapolis-based eCommerce technology and fulfillment solutions/services provider for direct retailers, announced today the successful launch of its new discount eCommerce site, www.LastandFinal.com.
The online clearance shopping destination received more than 15,000 visitors in its first week, due to the success of its initial marketing campaigns and the efforts of Sigma Micro’s marketing, eCommerce, and creative services teams.
Marketing efforts around the launch involved email communication, pay-per-click campaigns (PPC), search engine optimization (SEO), affiliate programs, and social media marketing through Twitter and Facebook.
“The early success of this website really communicates the strength of the secondary retail market for great products at clearance prices,” said Matt Konkle, the company’s president. “This launch has provided us a greater depth of insight into the operations and challenges of online retail and has brought us even closer to our clients. We will continually make further enhancements to our software while building upon our expertise in direct marketing.”
LastandFinal.com, which was launched operationally to employees, friends, and family only one month ago, will soon carry thousands of products across such categories as Electronics, Home & Garden, Sports & Outdoors, Tools & Automotive, Travel & Entertainment, and others. Merchandise is supplied by niche retailers with overstock inventory, which is offered at heavy discounts to minimize valuable occupied warehouse space and recover unrealized potential revenue.
Operations for LastandFinal.com are handled by Sigma Micro’s sister company, Stark Bro’s Fulfillment, which processes all orders, provides pick/pack/ship services, and handles all call center operations.
Retailers who are interested in offering clearance merchandise on LastandFinal.com can contact Sigma Micro for contract terms and details.
Thursday, September 03, 2009
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