Monday, April 05, 2010

Demandware LINK Integrates Key 3rd-Party eCommerce Modules

One of the biggest challenges in setting up and managing a mature eCommerce site is selecting and integrating with the numerous third-party modules, tools, and platforms needed for everything from image management and customer reviews to sales taxes and credit card processing.

To address this challenge on behalf of its users (and at its own expense), Demandware, Inc., a global leader in on-demand eCommerce, has announced the availability of pre-built, no cost eCommerce integrations for many of these external components with the launch of Demandware LINK.

Through Demandware LINK, Demandware clients and developers will have access to an extensive library of integrations between more than 25 best-of-breed third-party technologies and the Demandware eCommerce Platform, removing the integration hurdles that retailers face when adopting eCommerce technologies and based on the belief that eCommerce vendors, not retailers, should assume the cost and complexity of integrating eCommerce applications.

Demandware LINK integrations span a broad range of technologies, including campaign management, imaging, order management, payment management, personalization, PIM, ratings and reviews, social commerce and more, giving Demandware customers a choice of no cost, pre-built product integrations.

The initial Demandware LINK partner community consists of Adgregate Markets, Adobe Scene7, Allurent, Amazon Payments, Baynote, Bazaarvoice, Bizrate, Bronto, Certona, ChannelAdvisor, CyberSource, Fluid, GlobalCollect, Gomez (the Web Performance Division of Compuware Corporation), Invodo, Litle & Co., MainStreet Commerce, Mercent, MyBuys, Omniture, OrderGroove, PayPal, PowerReviews, Prolexic, Resource Interactive, Responsys, Riversand and SeeWhy and will continue to grow with the addition of new partners and product integrations.

All LINK integrations developed by these partners are currently available or under development. Demandware customers and other members of the LINK Partner Community, including systems integrators and implementation partners, can access the integrations and accompanying documentation at no cost through

“Integration is an expensive, time-consuming process that can be a barrier to the adoption of available technologies. I see huge value in the Demandware LINK program. It provides retailers like Columbia Sportswear with more technology choices for driving innovative customer experiences and profitability. We have already leveraged the PayPal Express Checkout integration to Demandware,” said Paul Zaengle, senior director of eCommerce at Columbia Sportswear.

For online retailers, application integration can be as much as 50 percent of the overall cost and time of an eCommerce implementation. By providing pre-built integrations, Demandware LINK dramatically simplifies the implementation process and accelerates the adoption of new technologies. For example, using a Demandware LINK pre-built integration, the typical length of time required for the implementation of a credit card authorization payment system can be reduced by up to 92 percent, which translates into measurable cost and time savings for retailers.

“It’s not right that retailers should have to foot a services bill just to make two technologies talk to each other. We think it’s high time that vendors assume this responsibility and deliver pre-built, supported integrations to retailers. Through Demandware LINK and our ongoing partnerships with leading third-party providers, we’re making the pain of integration a thing of the past,” said Jamus Driscoll, vice president of marketing at Demandware.

Demandware LINK Open to All On-Demand Providers

Participation in Demandware LINK is open to all on-demand eCommerce technology providers at no charge. Demandware supports its partners in the development of integrations, which includes a rigorous approval process to ensure quality before they are made available for download to retailers and developers. Vendors interested in joining the Demandware LINK community should go to for more information.

“The effort required to integrate disparate eCommerce technologies is often a huge burden on the retailer,” said Mitchell Kramer, vice president at Patricia Seybold Group. “By providing pre-built integrations to a broad choice of technologies free of charge, Demandware and its partners are providing measurable savings to customers that translate into tangible value.”

Here's a cute little video outlining the Demandware LINK platform:

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