Sunday, August 22, 2010

Google Acquires

Mashable reports that "Google has acquired visual search and price comparison engine, according to an open letter posted on’s website."

“Since 2006, has been moving the frontiers of eCommerce forward one step at a time,” Munjal Shah, the company’s CEO, told Mashable. “We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more. We didn’t stop there, and we don’t have plans to stop now. We see joining Google as a way to supersize our vision and supercharge our passion.”

Mashable continues: " launched in 2006 from the remains of Riya, a facial recognition search engine. While that company is now gone, Shah used the technology behind it to build’s visual shopping comparison engine.

Google has been experimenting with visual search and image recognition. In 2009, it launched Similar Images, a tool using image recognition technology to filter image results by similarity. Although it overhauled Image Search last month, the acquisition signals the company's intention to do more with image recognition.

Google paid around $100 million for the visual shopping engine, according to TechCrunch.

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