Wednesday, September 01, 2010

Blue Harbor Grows with Fulfillment by Amazon

eTailer Blue Harbor started using  Fulfillment by Amazon (FBA) and Amazon WebStore services in the third quarter of 2009, two years after setting up business in New Jersey, which led to a spike in online sales averaging 40 percent to 65 percent for each product listed on for fulfillment with FBA.

The first spike in sales on Amazon occurred when they won the "Buy Box" in their category. The second, and perhaps more important, was when they started using FBA.

Getting set up was straightforward and the user interface walked them through the process for listing and shipping inventory to Amazon's fulfillment center. With Amazon handling customer service questions, Blue Harbor can focus more on sourcing and sales of their products.

For more details, see the full story here.

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