Wednesday, September 22, 2010

MC = E2: A New Formula for eCommerce Success

Jack Love, Publisher of Internet Retailer, suggests Einstein had it backwards, because Mobile Commerce is a revolution that's taking eCommerce into a whole new dimension. He gives us "some numbers to ponder. There are now 60 million smartphone users in the U.S., more than double the number of a year ago, and Nielsen projects the number will more than double to 140 million web-based phones by the third quarter of 2011, when smartphones will overtake conventional cell phones. Mobile commerce this year will generate upwards of $5 billion in revenue, more than double the prior year. When people talk about m-commerce, you hear the words "more than double last year" a lot."

 Mobile commerce is not quantum physics; it doesn't even involve reinventing your existing e-commerce business. It does mean vastly expanding your online sales by taking full advantage of the millions of new customers your e-business can serve. And that's exactly what 29 expert speakers will address in detail at the first annual Internet Retailer Mobile Commerce Forum (MCF) sponsored by Internet Retailer at the Hyatt Regency Chicago on October 12-13.

Attendees at MCF will also receive a free copy of the premier edition of the Internet Retailer Mobile Commerce Guide, a 200-page research guide ranking and profiling the leaders in the mobile commerce business, describing markets they serve and the capabilities of their mCommerce sites, and reporting on the latest mobile commerce strategies and technologies and providers of mCommerce solutions. This research guide will sell for $75, but it is free to MCF Conference attendees.

Click here for more information.

1 comment:

Ernie Schell said...

According to a new study by British research firm Coda Research Consultancy, U.S. mobile data traffic will grow at a rate of 117% through 2015. The company estimates that mobile data revenues (not including SMS) will comprise 87% of all data revenue for carriers by 2015. Coda also estimates that the number of mobile video users will rise by 34% annually to reach 95 million in 2015.U.S. mobile handset data traffic will grow from 8 petabytes per month this year to 327 petabytes per month in 2015. That’s a 117% compound annual growth rate. The company estimates that mobile data revenues (not including SMS) will comprise 87% of all data revenue for carriers by 2015. Coda also estimates that the number of mobile video users will rise by 34% annually to reach 95 million in 2015.

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