Thursday, September 23, 2010

Measure and Forecast Marketing’s Impact on Revenue

Marketers know that measuring the impact they have on revenue is an essential part of transforming marketing from a cost center into a revenue generator. But oftentimes, marketers don't have the tools to accurately forecast and measure the business performance of marketing initiatives.  Based on the same principles that Marketo was founded on, Marketo has launched Revenue Cycle Analytics (RCA).

Revenue Cycle Analytics can help your organization:
  • Create the foundation for precise marketing analytics and forecasting over time
  • Understand all of your metrics with easy-to-read dashboards
  • Forecast revenue from current and future marketing activities
  • Easily highlight the metrics that matter to the board and executives
 For more information on becoming a revenue driver at your organization, check out:
  • A deep-dive webinar on October 7th about the metrics that matter, featuring Jon Miller, VP of Marketing at Marketo, and David Raab, renowned industry analyst at Raab Associates.
  • This new white paper from David Raab entitled, “Winning the Marketing Measurement Marathon”, on the marketing analytics required for marketers to more accurately predict and accelerate revenue.
  • Marketo Revenue Cycle Analytics in action! Sign up for a live demo.

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