Thursday, January 13, 2011

Cabela's Using Digby's mCommerce Platform

Cabela’s, a leading multichannel outfitter of hunting, fishing and outdoor gear, has announced the launch of an optimized mobile Website through mobile commerce provider Digby, enabling mobile as a strategic channel that complements their eCommerce and catalog channels, plus a retail channel that includes more than 30 stores in the United States and Canada.

Cabela’s optimized mobile experience will allow customers to easily search and purchase items when they visit on popular mobile devices including the iPhone/iPod Touch, BlackBerry and Android. Key features of the new mobile Website include: rich product photographs, complete product descriptions, customer-submitted product reviews, shop by category, shop by brand, store locator, e-mail and a complete site search. 

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