Thursday, January 20, 2011

Converion Conference in SF in March

Conversion Conference West, San Francisco, March 14-15, 2011, is the only worldwide event focused exclusively on improving Website conversions.

Sessions will feature conversion improvement strategies and tactics by the leaders in the field, with practical advice and actionable takeaways for:
  • Optimizing Headlines, Copy & Graphics
  • Split Testing & Multivariate Testing
  • Landing Page Principles
  • Personalization and Persuasion
  • eCcommerce & Lead Gen Conversion
  • Using Google Website Optimizer
  • Optimizing Social and Mobile
  • Design & Usability Mistakes
Keynote speakers include
  • Tom Davenport
    Author, Competing on Analytics: The New Science of Winning
  • Tim Ash
    Author, Landing Page Optimization, Conference Chair
  • Bryan Eisenberg
    Co-Author, Call to Action, and Always Be Testing
  • Michael Summers
    Co-author, Creating Websites that Work
Amy Africa, CEO of Eight By Eight, will be speaking on "Mobile & Real-Time Optimization." For anyone dabbling in mobile, or planning on attacking it this year, this session is jam-packed with actionable tips and tricks you can implement immediately, without breaking the bank. You’ll learn the #1 reason why your mobile strategy should be different from what you’re currently doing online, what’s important (and what’s not) when it comes to increasing your mobile conversions, 7 creative mobile tactics that really work, how to deal with “abandons” and save up to 60% of them and the 8 things you simply must measure that nobody ever tells you about.

This should be a real killer session - and Amy is always worth the price of admission! Speaking of which, if you use Conference Code CCW901 you can save $250 on the registration. But do it NOW - Early Bird Pricing Ends January 31st!

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