Amazon FBA Merchants Get New Sales Velocity Report

Amazon has introduced an "All Orders" report for US and European "Fulfillment by Amazon" merchants who use Amazon's fulfillment service for third-party sellers. The report, which does not include customer-specific data, will answer the question, "How much did I sell today, this week, this month?"

The report presents current data on order volume in either flat file or XML formats and is availabe in near real-time to synchronize with a merchant's local system to determine product popularity and sales velocity. Sellers can also use the report to respond to spikes in order volume.

The report is available through Merchant Web Services (MWS) and Seller Central, and on the Amazon Fulfillment Reports page when merchants sign in to their seller account.