As readers of this blog will know, we've seen a very rapid ramp-up of social and mobile commerce in the multichannel marketing world in 2010, with 2011 poised to see further and faster growth in these two hot areas.
Internet Retailer has a good overview on this that we suggest you read HERE. It's a good overview of the current agenda, technologies, and opportunities. And it's brief.
A sample: “We strongly believe that the onslaught of mobility products, including smartphones, iPads and tablets, will tip mobile as a significant demand generation channel for 2011,” says Chris Paradysz, founder and CEO of PM Digital, a search engine marketing firm. “It’s here. Bring your seatbelts.” And: "Two-thirds of online retailers said they offered or planned to offer visitors the ability to use their Facebook log-ons on their e-commerce sites, according to a survey from social media optimization firm Gigya."
What are you waiting for? Read it already!
And if you want a gameplan? Check out Work.comhttp://www.work.com/mobile-marketing-for-small-business-10754/ and Marketing Systems Analysis.