Brooks Sports, Inc. has taken its eCommerce site to the next level with its updated online retail store www.brooksrunning.com built on the Demandware Commerce platform that allowed them to have control over innovative merchandising initiatives designed to best meet the needs of high-performance athletes.
Visitors to BrooksRunning.com can learn more about the technology behind Brooks’ footwear, read about featured athletes and events, find their perfect fit with Brooks’ Shoe Advisor, purchase footwear, apparel, and accessories as well as chat directly with customer service representatives.
Brooks leveraged pre-built integrations to Demandware Commerce from PowerReviews (ratings and reviews) and CyberSource (payment processing), available through the Demandware LINK Marketplace. The pre-built integrations significantly reduced the time and effort required to implement these third party technologies.
Demandware Commerce combines best practice customer experience applications for eCommerce and mCommerce, a sophisticated cross-channel merchandising engine, an open development environment for full platform customization and extension, and the efficiency and power of next-generation cloud computing.
Brooks Sports designs and markets a line of performance footwear, apparel, and accessories in more than 60 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Washington.
Tuesday, January 04, 2011
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