Merchants who want to expand their base outside the U.S. can find more customers abroad by showing them what they’ll pay in their native currency, according to Planet Payment, an international payment processor that helps banks process multi-currency transactions and assists merchants in implementing the tools they need for multi-currency processing.
By simply adding foreign currency pricing, sellers either look like they are in the customer’s country or convey the impression that what they are selling is intended for the people in that country.
Even better: if you’re only able to sell in U.S. dollars, you’re leaving money on the table. Those international customers are frequently used to paying higher prices than U.S. customers.
I have written in detail how to implement and managing multi-currency transactions for sales outside the U.S. on the PaymentsU blog. Take a look. I'll be happy to answer any questions you might have (firstname.lastname@example.org).