mCommerce Continues to Surge

Technorati reports that more than half of all online consumers in the US either already are using or plan to use their mobile phones for shopping.

One-third of the 10,000 eCommerce shoppers questioned by ForeSee Results indicated they had accessed a retailer’s website using a mobile phone during the 2010 holiday season, compared with 24 percent in 2009. An additional 26 percent said they planned to use a mobile phone to visit a retailer’s website, mobile website or mobile app in the future.

Mobile shoppers prefer m-commerce sites over apps, study finds
A new study from Adobe Systems Inc.’s Adobe Scene7 finds mobile consumers generally prefer to shop on a mobile web site than through a mobile app. Two-thirds of those polled say they prefer shopping via the mobile web over apps. As for games, social media, maps and music, though, respondents prefer using apps.

Notes Internet Retailer, which reported the story, "Among all four of the categories examined—consumer products/shopping, media/entertainment, travel and financial services—respondents report equal satisfaction levels with their mobile browser and app experiences and spend nearly equal amounts of time interacting with each."