Sessions will feature conversion improvement strategies and tactics by the leaders in the field, with practical advice and actionable takeaways for:
- Optimizing Headlines, Copy & Graphics
- Split Testing & Multivariate Testing
- Landing Page Principles
- Personalization and Persuasion
- eCcommerce & Lead Gen Conversion
- Using Google Website Optimizer
- Optimizing Social and Mobile
- Design & Usability Mistakes
- Tom Davenport
Author, Competing on Analytics: The New Science of Winning - Tim Ash
Author, Landing Page Optimization, Conference Chair - Bryan Eisenberg
Co-Author, Call to Action, and Always Be Testing - Michael Summers
Co-author, Creating Websites that Work
This should be a real killer session - and Amy is always worth the price of admission! Speaking of which, if you use Conference Code CCW901 you can save $250 on the registration. But do it NOW - Early Bird Pricing Ends January 31st!
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