Quoted in an article in Internet Retailer (also available on Mobile Commerce Trends), Ask notes: “You have to keep the end goal of the shopper in mind," adding that "Target’s ‘endless aisle’ is a perfect example [see illustratoin below]. It features signs directing shoppers to send a text to a short code and the reply text sends them directly to a [mobile-optimzed] Web page [on their Smartphone] connecting them with more products from that style or brand, locations where those products are in stock, and more. And it allows people to scan bar codes, which is far more simple than typing.”
Target is on the ball in a lot of other ways, as well. Vertical Marketing Network summarizes these in its Blogging Out Loud: Right on Target.
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