Demandware, Inc., a global leader in on-demand eCommerce, has announced that OtterBox, who sell protective cases for technology devices, is powering its new ecommerce site – www.otterbox.com - with Demandware Commerce to support the company’s U.S. and global eCommerce growth plans.
The Company plans to leverage the Demandware SiteGenesis pre-built storefront application to quickly launch several sites internationally in 2011 to keep up with its growth and product demand.
Big changes on the new Demandware-powered site for OtterBox include improvements to the checkout process and the addition of customized promotions not possible with OtterBox’s previous platform.
To create a richer, more interactive shopping experience, OtterBox is also incorporating tech specs, ratings and reviews, Q&A’s, case studies and product videos on each of its product pages to help increase conversion rates.
In addition, OtterBox tapped into the Demandware LINK Marketplace to leverage pre-built integrations from Bazaarvoice to power its ratings and reviews and Omniture SiteCatalyst for analytics. Demandware LINK is a growing community of technology partners committed to lowering the integration hurdles and costs associated with adopting ecommerce technologies.
Demandware Commerce offers a sophisticated cross-channel merchandising engine, an open development environment for full platform customization and extension, and next-generation cloud computing.