Website Magazine reports that e-mail services provider Delivra has announced an integration with Adobe SiteCatalyst (formerly from Omniture) which will enable marketers to send e-mail messages to specific list segments based on customer's online activity. Connecting e-mail marketing and Web Analytics together, marketers can optimize conversion of online transactions to increase revenue.
“The integration of Delivra and Adobe automatically merges e-mail and analytics data and is providing additional insight to help us understand how our e-mail recipients utilize our website and how our e-mail affects other sources of Web traffic,” said Rob Schmalz of Central Restaurant Products. “I am equally impressed with the ability to create custom segments within Adobe SiteCatalyst that trigger timely and relevant e-mails in Delivra to target specific behaviors.”
Delivra customers who subscribe to Adobe SiteCatalyst can personalize e-mail campaigns based on activity, interests and visits to the Website. Omniture enables marketers to identify customers and prospects with specific click-through activity from e-mail campaigns to landing pages, then pass that information back to Delivra for enhanced campaign reporting and remarketing efforts.